Cefla (I) and AFP Imaging (USA) are pleased to announce Cefla’s acquisition on July 31^st of the entire share capital of Verona-based QR s.r.l. (Quantitative Radiology), company knownfor the production and commercialisation of the NewTom line of CBCT medical apparatus.

As far as Cefla’s activities within the dental and medical sector are concerned, this move reinforces its own Imaging division’s growth strategy.

Created in recent years, the division designs, produces and distributes the comprehensive assortment of MyRay branded products. The range includes X-ray units, digital sensors, intra-oral cameras, a 3D CBCT imager as well as a complete selection of panoramic imagers for dentistry which are soon to be introduced onto the market. MyRay will now benefit from the QR Imaging research, production and sales platform.

MyRay products are distributed and serviced by Cefla Dental Group’s sales network present in over 40 countries worldwide.

QR s.r.l. will be run by Sergio Ghezzi, head of the Imaging division of Cefla’s dental division, who will work toward promoting synergies between the brands and toward an efficient exchange of technology and experience in an aim to reinforcing the each brand’s product portfolio. Both for MyRay and NewTom, the objective is to gain in terms of completeness and depth of range, thus improving capability to respond in terms of the commercial offering and technical support. 

On the American continent, in Israel, South Africa and in Australia, AFP Imaging will conserve exclusive rights over the distribution of NewTom products. In the rest of the world, distribution will be taken care of by the existing QR sales platform, both with regard to the dental sector as well as the medical sector.

Collaboration between the MyRay and QR brands will encourage those synergies that will naturally derive from an even wider range of specialist products.

Giovanni Scarlini and Flavio Zanellato, respectively CEO of Cefla s.c. and Managing Director of the group’s dental division, commented:

 “Acquisition of QR from AFP is a clear indication as to how the company wishes and intends to pursue its expansion into the more dynamic areas of the dental and medical sector. Our goal is to offer the customer an increasingly complete and global response, by means of the opportunities and advantages that derive form synergies in terms of competence, portfolio and service which can be implemented by a multi-business group such as Cefla with an ever-growing global presence throughout the dental and medical sectors. The newborn cooperation with AFP follows the same lines thanks to its organised presence on the American continent and thanks to in-depth knowledge which has been acquired over the years in the Medical Imaging business. This cooperation will represent an important part of Cefla’s plans to grow even further and will be seen as another step toward consolidation for AFP.”